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After Vergelijk.nl was founded in 1999, Vertaa.fi in 2000.
The Business was expanded to Belgium in 2002 with the start of Vergelijk.be and French-speaking Belgium with the foundation of Comparer.be in 2009.
In September 2021 Compare Group launched a new website in Germany named ElCheapo.de (rebranded to Bestekauf.de in August 2022). Eleven months after the launch of Bestekauf.de Compare Group entered the Swedish market with Varusök.se, continuing its European expansion.